FIRST:
When you think about it, Mortgage
Loan Officers not only help their clients to buy or refinance a
home - they're also responsible for helping clients arrange what
is probably the most significant debt of their lives.
Incredibly,
given the fact that they're charged with such a HUGE resposibility,
no long-term loan officer training program exists at virtually ANY
mortgage lender, bank or broker. It's a fact that most mortgage
companies use the "mirror" test in their loan officer
interviews - if you can fog a mirror, you're hired (well, that's
not really a FACT, but the spirit is true).
You see, mortgage companies know through experience that the average
loan officer won't last more than a year in the business. With competition
holding profit pressure on most mortgage companies, being the first
company to establish an in-depth training program (and pay the loan
officers in the program a salary while training) would either shrink
(or erase) the company's profits or make their rates very uncompetitive
It's too
bad that a sort of truce doesn't occur among mortgage providers,
a "we'll train ours if you train yours" agreement. But
that will never happen. So, mortgage companies will keep hiring
new loan officers and providing minimal (if any) training.
But let's look at
the glass as half-full for a moment - let's say that you find a
loan officer that has received some training... Have you
ever heard the expression that says that "there's no substitute
for experience"? That's so true in the mortgage business!
With literally hundreds of programs, each with little twists and
nuances, it's virtually impossible for someone to "book learn"
- that's why most knowledge in the mortgage business is learned
through experience.
What makes us different from
most mortgage providers is that we won't employ "newbies"
to deal with our valued clients.
Instead, our two mortgage consultants
each have over 10 years of experience in the mortgage industry and
each of our consultants also benefits from having had a mortgage
processing background.
That means that our consultants
are VERY good at assessing a client's mortgage prospects and are
able to map out a path to mortgage approval that is unique to each
client.
As a result, our team provides
home mortgage solutions that are custom-tailored to each individual
client's payment and equity objectives and their long and short-term
financial goals.
And in a business where there's
no substitute for experience, our consultants have done more than
4,200 loans, in all shapes and sizes, for clients with sterling
credit and for clients with um, not-so-sterling credit. Full income,
no income and in-between. FHA, conventional, jumbo. Fixed, ARMs
and Hybrids.
We're known among our clients
and referral partners for our commitment to empathetically "tell
it like it is" with regard to program options, rates and loan
"do-ability". We don't varnish
the truth.
This is unusual in an industry
in which the predominant mindset is "transactional" versus
"relationship-based". The average loan officer views each
client who happens their way as a paycheck - when the loan is done,
the "relationship" ends too.
As a result, many loan officers
will tell a client "what they want to hear" (without regard
to truth or accuracy), in order to get their "hook" into
the mortgage applicant. They figure that they can always break the
bad news (or present the real deal) later - like a week before closing,
when it's too late for their client to go elsewhere.
We subscribe to the Customers
For Life mindset - we don't want to do just THIS loan for a you,
we're hoping that through great performance and follow-up we're
provided the opportunity to do ALL of your mortgages. And all of
your friends and family's loans. And all of their friend's
and family's loans...
Why is our Customers for Life
mission important to you? Because we obviously have to do a stand-out
job with your loan in order to earn your repeat business and your
referrals.
And
that's just what we do.
